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Augmented reality makeup for Instagram

in 2023 Cici expanded beyond the analog face and started creating face filters using SparkAR.  Face filters are a great way to try on a makeup look remotely, engage a fan-base, evoke an emotion or transport characters into another world. Her filter "Fortnight" named after the Taylor Swift hit song is modeled after the makeup she wore in her music video and has over 16,000 opens while her top filter Margiela24 named after the look designed by Pat McGrath garnered over 94,000 opens from the day it hit the press til July 2024.

Beauty History 

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